It is not the policy of NAAC to slander or defame any promoter of arts and crafts shows, events, promotions etc. However, it is the aim to address the policies of promoters, how they market themselves to artists and crafters, and what are their ethics towards the philosophies of this organization.
Over the last few years due to the economic situation, the abundance of arts and crafts promoters, and the strong penetration into the industry of buy/sell "artists and crafters", the livelihood of authentic artists and crafters are at jeopardy. Artisans cannot compete against the imported products from overseas and the cheap reproductions sold at shows and events, by the buy/sell vendors and commercial businesses who pose as arts or crafts. These products do not represent the true quality of handcrafted work in all types of mediums.
Our objective is to find ways to work with promoters who will support the promotion of authentic arts and crafts and uphold a strong ethic. In that end we will through our membership evaluate each promoter, each show in as many locations as possible, and support those promoters who support our aims and objectives.
How We Evaluate Promoters
We will evaluate promoter using an extensive survey of the promoters; support for the artists and crafters, marketing of shows and events, adhearance to standards and ethics, accuracy of information provided by promoters relating to attendance, and other issues, numbers of catagories and participants in each catagory.
At the completion of each calender year NAAC will publicize its results to the arts and crafts community and any other industry media that requests such information.
Evaluation Scoring System
NAAC will utilize a five level scoring system for these evaluations. They will be representative as a "star" system ranging from one star to five stars. Obviously the higher the number of stars the more the promoter meets the criteria of NAAC. As the organization formalizes itself over the next few months there may be additions and modifications to these five star levels.
Five Stars - This promoter has meets 86% - 100% of all the criterial as specified under the aims and objectives of NAAC. NAAC most strongly will support this promoter through its membership. 1. The promoter has a strong set of ethics, and has shown by actions that it adheres to those ethics or standards. These standards are listed in the promoters contracts and participants are required to have a contract. 2. All materials presented for the events are juried and complete verification is made, by visitation, affidavits, inspections, personal interviews with potential and existing participants upon the authenticity of their products. 3. The promoter has a marketing plan to promote each show to the public. There is NO buy/sell or commercial/retail businesses represented in shows or events. There may be limited food vendors. The promoter provides signage as needed for artisans to identify each. 4. The promoter makes more than just an attempt to provide amenities to serve the needs of the artisans such as refreshments, assistance with move in and outloading. 5. There is a sincere recognition by the promoter that the artisans are as much a customer of the promoter as are the public who attend the shows. 6. The promoter provides clear and concise materials for the artisans attending. 7. The promoter continues to find ways to improve the quality of each show.
Four Stars - This promoter has meets 70% - 85% of the criterial as specified under the aims and objectives of NAAC. NAAC recommends supporting this promoter through its membership. 1. The promoter has a limited set of ethics, and has shown by actions that it adheres to those ethics or standards and is working to improve the ethics and standards. These standards are listed in the promoters contracts and participants are required to have a contract. 2. All materials presented for the events are juried and more than moderate efforts of verification is made by one of these methods; visitation, affidavids, inspections, personal interviews with potential and existing participants upon the authenticity of their products. 3. The promoter has done marketing to promote each show to the public via television radio, bill boards newspaper, and mailings. The promoter may offer signage as needed for artisans to identify each. 4. The promoter provides some amenities to serve the needs of the artisans such as refreshments, assistance with move in and outloading. 5. There is a recognition by the promoter that the artisans are as much a customer of the promoter as are the public who attend the shows. 6. The promoter is will and has shown efforts towards improving in all catagories in this listing and shows improvements from at least two consecutive shows after the last review. 7. There is very limited buy/sell and is strictly regulated by the promoter. There may be very limited food vendors
Three Stars - This promoter meets at least 50% - 69% of the criterial as specified under the aims and objectives of NAAC. NAAC may offer limited support this promoter through its membership. 1. The promoter has a limited set of ethics, and has shown by some actions that it adheres to those ethics or standards and is working to improve the ethics and standards. These standards are listed in the promoters contracts and participants are required to have a contract. 2. All materials presented for the events are juried and some manner of verification is made. though not by visitation, affidavids, inspections, personal interviews with potential and existing participants upon the authenticity of their products. 3. The promoter has done some marketing in at least two of the five listed mediums to promote each show to the public via television, radio, billboards, mailings and newspaper. The marketing may not be consistant for each show or event. 4. The promoter provides some amenities to serve the needs of the artisans such as refreshments, assistance with move in and out loading. 5. There is a limited recognition by the promoter that the artisans are as much a customer of the promoter as are the public who attend the shows. 6. The promoter is will and has shown efforts towards improving in all catagories in this listing and shows improvements from at least two consecutive shows after the last review.
Two Stars - This promoter has met at least 35% - 49% of the criterial as specified under the aims and objectives of NAAC. NAAC may offer very limited or no support to this promoter through its membership. 1. The promoter may or may not have a limited set of ethics, and may or may not have shown by some actions that it adheres to those ethics or standard and shows no efforts to improve the ethics and standards. These standards are probably not listed in the promoters contracts and participants though are required to have a contract. This promoter may allow walk ins to set up as vendors if there are empty spaces 2. All materials are "supposed or required" to be presented for the events, to be juried but there is no verification that artists and crafters products have been verified as handcrafted. 3. The promoter has done some marketing in at least one of the five listed mediums to promote each show to the public via television radio, billboads and newspaper. The marketing may not be consistant for each show or event. 4. The promoter provides no amenities to serve the needs of the artisans such as refreshments, assistance with move in and outloading. 5. There is very little or no recognition by the promoter that the artisans are as much a customer of the promoter as are the public who attend the shows. 6. The promoter may or may not be willing to work towards improving in all catagories in this listing to shows improvements.
One Star - This promoter has failed to meet at least 34% of the criterial as specified under the aims and objectives of NAAC. NAAC will currently offer NO support to this promoter through its membership. 1. The promoter may or may not have a limited set of ethics, but most likely has none that are present to the artisans and may or may not have shown by some actions that it adheres to those ethics or standard and shows no efforts to improve the ethics and standards. These standards are not listed in the promoters contracts and participants though are required to have a contract. This promoter will allow walk ins to set up as vendors if there are empty spaces 2. All materials are "supposed or required" to be presented for the events, to be juried but there is no verification that artists and crafters products have been verified as handcrafted. 3. The promoter has done some marketing The marketing may not be consistant for each show or event. 4. The promoter provides no amenities to serve the needs of the artisans such as refreshments, assistance with move in and outloading. 5. There no a recognition by the promoter that the artisans are as much a customer of the promoter as are the public who attend the shows. 6. The promoter may be willing to work towards improving in all catagories in this listing to shows improvements. 7. The promoter allows buy/sell vendors and an overabundant amount of nont arts and crafts vendors to partake in the events. 8. There is no concern for artisans as customers by the promoter. 9. The promoter shows no active desire to improve to meet the requirements of NAAC.
This page was last updated on: May 25, 2006
This form is partially complete and you may respond to the questions currently listed on the form. We hope to have the form completed by 8/1/2005
